Hi, I’m lucie
Oh hello there. This is me, Lucie Goulet. I have over 10 years’ experience in digital marketing, branding, content writing and translation. I started working in digital marketing in fashion when it barely existed, and most brands thought it was just a fad they could ride out (spoiler: it wasn’t).
Since then, I have worked for large companies, like Burberry, and smaller social enterprises, like bridal multi-brand Brides do Good.
I decided to launch The Inclusive Branding Agency because I realised that brands, big and small, are struggling to reach all their customers in an authentic way. I work with brands to help you be more representative of modern society.
My life isn’t all about fashion. Four years ago, fed up with the lack of representation in foreign policy, I founded Women in Foreign Policy, a start-up dedicated to inspiring girls and young women to pursue a career in foreign policy. We have a 100,000-strong community, including a newsletter with a 40% average opening rate.
And that’s not all. I am a French citizen who has been calling London home for over 14 years, and as such I’ve also written content marketing in France, translated educational art leaflets for a leading gouache company and lead local social media strategy for a winning French presidential campaign.
Other fun facts about me:
I moved to London because I love the Queen - and scones.
I love movies and I am fluent in MCU.
I’m very tuned to pop culture. You can’t talk about equality in 2019 and disregard Hollywood.
Brands I’ve worked with
TESTIMONIAL
“I worked with Lucie on various initiatives, but most recently, she helped me put together a social media strategy. First of all, it’s very obvious that she is extremely knowledgeable about the digital world and how to make an impact through social media. She was able to quickly assess the key weaknesses of our current approach and point to short term and long term solutions. She has a great attention to detail and showed an immense level of commitment. And last but not least, she is very pleasant to work with! I would recommend Lucie without any hesitation.”
CERTIFICATION
Google Fundamentals of digital marketing certification (Certificate ID PKP BXJ MXN)
