Does your brand even exist these days if you don’t have a website? And not just a website, a mobile-friendly, responsive website.
We use Squarespace - this is the platform we built The Inclusive Branding Agency’s website on, and that webuilt the Women in Foreign Policy website on. Squarespace is intuitive and user-friendly, which means you don’t have to keep a developer on retainer every time you want to add a photo, or product, online. In fact, my website creation package includes training so that you can take on content refresh in-house - or you can hire me to carry it out.
When it comes to your website, inclusivity is key, whether it’s making sure that it is fully accessible to people with disability, using photography that represents all your potential customers, or using non-exclusionary language. You want a digital presence where people feel welcome and that their identity is taken into account.
THE WEBSITE CREATION PROCESS
User experience (UX)
Where it all starts. This is where you look at your various customers, why they come to your website, how they might behave.
Wireframes
Rather than run head on into setting up your website, we’ll create wireframes so we can agree on what key pages will looks like. All designs will take into account how the site would look on mobile.
Website imagery
Choosing the right photos for your website will be key to drawing people in. Depending on your budget, we can discuss setting up a shoot (and we can project manage that) or use stock photos (this entire website was created with stock photos).
Representation is key in the photography you us: all your customers need to be able to see themselves on your site.
Copywriting
Minimal is the word when is come to website copy. Less words doesn’t mean less time though.
Training
At the end of the website creation, we’ll organise a training session and produce a training guide so you can update your website in house.
Content refresh
To keep visitors engaged and interested, your website should be updated regularly, especially if you sell products.
YOUR WEBSITE IS ALREADY LIVE…
Accessibility
From screen-reader optimisation to the best fonts, we’ll review your website to highlight ways you could improve accessibility. We’ll produce a report with recommendations sorted into easy, immediate fixes and more long-term ones.
Review & analysis
We’ll review your current website to identify areas that can be more inclusive and representative - whether it’s the photography, the copy, the user journey etc. We’ll produce a report with recommendations sorted into easy, immediate fixes and more long-term ones.
CASE STUDY: INCLUSIVE BRIDAL PRODUCT PHOTOGRAPHY
Bridal industry so white and skinny is a very real issue. If you are a bride-to-be of colour, or plus size, you rarely see yourself in wedding dress lookbooks or product shots. Which is obviously a massive opportunity for an organisation willing to take that leap.
For a new lookbook, we made the decision to hire models of colour as well as sizes 12 to 24.
As a result, the brand saw an increase in the number of photos organically pinned on Pinterest, creating great word of mouth.