The social media landscape can be as exciting as it is daunting. It is a unique opportunity to inform and entertain your customers, to interact with them and to get new leads. But it can also backfire, especially when it comes to inclusivity and representation. The backlash can be immediate and hard to recover from.
My three golden rules to set up and develop your presence on social:
Yes, you have to be on social media, but you should only be where your customers are. That includes early adoption of new platforms which might be emerging. No point being on Twitter if your demographics is on Pinterest, and we’ll tell you that.
Don’t be on social for the sake of it. If you don’t have the time or resource to manage multiple accounts, let’s identify together the most impactful one. Or you could hire us on a retainer to manage your social media content long term.
Your social media content must sound and look like you. It might be a slightly cooler and out-there version of you, but your content still needs to align with the rest of you digital persona. This is where a brand book comes in handy.
OUTSOURCED SOCIAL MEDIA EXPERTISE
Set up social media accounts
Creating business on Facebook, Instagram, Pinterest and the like can be daunting. Luckily, we’ve done it dozens of times.
We’ll start by establishing the best platforms for your brand to be on, before defining the content we should launch with.
Training included.
Social media content planning
You’ve have these great new social media accounts but don’t have the time to post. We can do that for you.
Available on a retainer basis with price depending on the number of hours.
Analyse existing followers
Looking to develop your social media strategy but don’t know where to start? We’ll analyse your existing followers’ base, including behaviours across platforms.
Report included.
Develop interaction best practices
Once the comments and tweets start coming, how do you reply to them?
Training and/or guidebook included
Accessibility review
You’re missing out on crucial followers if your social media presence isn’t optimised for people with disabilities.
We’ll start by reviewing the past six months of social media presence to put together actionable suggestions on how to be accessible for all. Our report will contain examples as well as best practice guidelines.
User-generated content (UGC) activation
Social media is great for word of mouth, and there are smart ways to encourage it.
If you are a brick & mortar business, we’ll look at how you can seamlessly encourage offline customers to share their great experience online.
CASE STUDY: ADVISING A RATING AGENCY ON THEIR SOCIAL MEDIA PRESENCE
Every industry has its own specificities and regulations when it comes to social media use and finance is no different (just ask Elon Musk…).
We were hired to consult on improving their social media presence by a big finance name. This included reviewing how their target market consume information on social, propose new content types and a calendar, and suggest ways forward to make their content inclusive
WE ALL HAVE LIMITS…
Photography is ours. we can recommend great photographers we love to work with and who we could successfully partner with to create your social media content. But really, you don’t want us behind the camera.