Emails/EDMs are a marketeer’s dream. Relevant content delivered straight to the mailboxes of customers who have previously told you they were interested. But you’re not the only one competing for their attention spam and a share of their budget. Here is how we can help you.
OUTSOURCED EMAIL MARKETING & AUTOMATION EXPERTISE
Marketing automation email
You’ve got this great subscribers’ database. Now what? In addition to regular emails, there are smart ways to keep activating your subscribers, from a kickass welcome email advertising all your products and services to Abandon Basket reminders. And finally, a reactivation email for people who haven’t opened your emails in a long time.
Grow your database
So you want to start sending emails to customers. How do you grow your database? Which information should you ask of them in order to send them relevant content that they are likely to open?
Our suggestions will take into account GDPR best practices.
Email campaigns
Let us help you plan your email campaigns and content, including the copywriting and assets. We can also schedule emails for deployment on platforms like MailChimp, including reviewing your database segmentation.
CASE STUDY: WOMEN IN FOREIGN POLICY
Our Women in Foreign Policy emails have a 40% average open rate, which is high for any industry.
How we achieve this: First things first, the signup form asks for limited but relevant information which means we can do very precise segmentation. Then we send different content depending on where the subscriber is based and their career stage. We also learn from one email to the next what content our subscribers like and constantly evolve our sections as a result.